Pains from Los Angeles
Click here, here and here for stroke-by-stroke coverage of the March 26 Rally event in Los Angeles by Zach. From my own interactions with participants during the event, I compiled the following list of the most painful issues between an Agilist and his/her executive(s):
- The “sausage syndrome”: “Don’t bother me with details how you do the software – just get it done” seems to be the attitude of numerous “business executives.” I must admit I still don’t get it. Software is becoming pervasive on an unprecedented scale. And, software is becoming bigger and bigger component of just about any product in which it is embedded. Ditto for software as part of the business process. What is your recipe for success if you (as an executive) don’t get down and dirty on such a major component of your business?!
- Agile as part of the overall software engineering fabric: This issue is a close cousin of the “sausage syndrome”. Expectations of Agile are unrealistic as it is not grasped holistically as one layer in the overall context of the art of programming. We direly need a construct like the OSI Reference Model for software engineering.
- Agile and the real customer: Much of the emphasis is still on Agile in R&D. The real customer is not iteratively integrated in the development process. In spite of a ton of data to the contrary, we often drive the iterative development process under the fallacy that the customer problem is well understood.
- Agile in the business context: Discussion are usually focused on $$. Most Agilists do not seem to be well equipped to discuss Agile in the contexts of risk mitigation and compliance.
- Assimilating Agile: Little understanding that apprenticeship is a wonderful way to learn Agile. Precious few invest sufficiently in on-going Agile consulting and coaching.
I started the event stating that I feel like one foot in cold water, the other in hot water: we accomplished so much over the past few years, yet much more could and should still be accomplished. I finished the event with precisely the same feeling: a ton of enthusiasm for Agile in the trenches; the immense opportunity to harness this enthusiasm at the enterprise level is not quite happening yet.