The Agile Executive

Making Agile Work

Posts Tagged ‘Double Bubble

The Hole in the Soul and the Legitimacy of Capitalism

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In a January 13, 2010 post entitled The Hole in the Soul of Business, Gary Hamel offers the following perspective on success, happiness and business:

I believe that long-lasting success, both personal and corporate, stems from an allegiance to the sublime and the majestic… Viktor Frankl, the Austrian neurologist, held a similar view, which he expressed forcefully in “Man’s Search for Meaning:” “For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended consequence of one’s personal dedication to a cause greater than oneself . . ..”
 
Which brings me back to my worry. Given all this, why is the language of business so sterile, so uninspiring and so relentlessly banal? Is it because business is the province of engineers and economists rather than artists and theologians? Is it because the emphasis on rationality and pragmatism squashes idealism? I’m not sure. But I know this—customers, investors, taxpayers and policymakers believe there’s a hole in the soul of business. The only way for managers to change this fact, and regain the moral high ground, is to embrace what Socrates called the good, the just and the beautiful.

So, dear reader, a couple of questions for you: Why do you believe the language of beauty, love, justice and service is so notably absent in the corporate realm? And what would you do to remedy that fact?

Hamel’s call for action is echoed in the analysis of the double bubble at the turn of the century by Carlota Perez:

The current generation of political and business leaders has to face the task of reconstituting finance and bringing the world out of recession. It is crucial that they widen their lens and include in their focus a much greater and loftier task: bringing about the structural shift within nations and in the world economy. Civil society through its many new organisations and communications networks is likely to have a much greater role to play in the outcome on this occasion. Creating favourable conditions for a sustainable global knowledge society is a task waiting to be realized. When – or if – it is done we should no longer measure growth and prosperity by stock market indices but by real GDP, employment and well being, and by the rate of global growth and reduction of poverty (and violence) across and within countries.

As if these words were not arousing enough, Perez adds one final piercing observation:

 The legitimacy of capitalism rests upon its capacity to turn individual quest for profit into collective benefit.

IMHO Hamel and Perez identified the very same phenomenon (“hole in the soul”). The only difference is at the level they discuss the phenomenon. Hamel makes his observation at the business/corporate level; Perez at the socio-economic level.

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Role of the Agile Leader in Reconfiguring the Business

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Click here for the slide deck from my Agile 2009 presentation. 

Abstract: The presentation applies Agile thinking to critical aspects of strategy and execution at a time of uncertainty and disruption. The essential point is simple and logical: Agile values and principles are indivisible. To succeed, they must be applied not just to R&D, but also to customer and company, simultaneously. This requires reconfiguration of customer relationships, employee policy, software development, and the relationship that binds the three. The resulting paradigm shift could lower the cost of software and produce prosperity similar to the one induced by ultra-cheap oil in the 50’s.

Perspective: In addition to being a ‘think-piece,’ the presentation offers pragmatic recommendations for the Agile champion in three critical areas:

  •  It explains how the Agile champion can cross three chasms that tend to form in the course of large scale Agile rollouts.
  •  It explores how to apply Agile priciples to software deployment and operations.
  • It shows how earned value management can utilize ‘real time’ customer feedback in companies that embrace end-to-end Agility.