The Agile Executive

Making Agile Work

Posts Tagged ‘eBay

A Devops Case Study

leave a comment »

An outline of my forthcoming Agile 2010 workshop was given in the post “A Recipe for Handling Cultural Conflicts in Devops and Beyond” earlier this week. Here is the case study around which the workshop is structured:

NotHere, Inc. Case Study

NotHere, Inc. is a $500M company based in Jerusalem, Israel. The company developed an eCommerce platform for small to medium retailers. Through a combination of this platform and its hosting data center, NotHere provides online store fronts, shopping carts, order processing, inventory, billing and marketing services to tens of thousands of retailers in a broad spectrum of verticals. For these retailers, NotHere is a one-stop “shopping” for all their online needs. In particular, instead of partnering with multiple companies like Amazon, Ebay, PayPal and Shopzilla, a retailer merely needs to partner with NotHere (who partners with these four companies and many others).

The small to medium retailers that use the good services of NotHere are critically dependent on the availability of its data center. For all practical purposes retailers are (temporarily) dead when the NotHere data center is not available. In recognition of the criticality of this aspect of its IT operations, NotHere invested a lot of effort in maturing its ITIL[i] processes. Its IT department successfully implements the ITIL service support and service delivery functions depicted in the figure below. From an operational perspective, an overall availability level of four nines is consistently attained. The company advertises this availability level as a major market differentiator.

In response to the accelerating pace in its marketplace, NotHere has been quite aggressive and successful in transitioning to Agile in product management, dev and test. Code quality, productivity and time-to-producing-code have been much improved over the past couple of years. The company measures those three metrics (quality, productivity, time-to-producing-code) regularly. The metrics feed into whole-hearted continuous improvement programs in product management, dev and test. They also serve as major components in evaluating the performance of the CTO and of the EVP of marketing.

NotHere has recently been struggling to reconcile velocity in development with availability in IT operations. Numerous attempts to turn speedy code development into fast service delivery have not been successful on two accounts:

  • Technical:  Early attempts to turn Continuous Integration into Continuous Deployment created numerous “hiccups” in both availability and audit.
  • Cultural: Dev is a competence culture; ops is a control culture.

A lot of tension has arisen between dev and ops as a result of the cultural differences compounding the technical differences. The situation deteriorated big time when the “lagging behind” picture below leaked from dev circles to ops.

The CEO of the company is of the opinion NotHere must reach the stage of Delivery over Development. She is not too interested in departmental metrics like the time it takes to develop code or the time it takes to deploy it. From her perspective, overall time-to-delivery (of service to the retailers) is the only meaningful business metric.

To accomplish Delivery over Development, the CEO launched a “Making Cats Work with Dogs[ii]” project. She gave the picture above to the CTO and CIO, making it crystal clear that the picture represents the end-point with respect to the relationship she expects the two of them and their departments to reach. Specifically, the CEO asked the CTO and the CIO to convene their staffs so that each department will:

  • Document its Outmodel (in the sense explored in the “How We Do Things Around Here In Order to Succeed” workshop) of the other department.
  • Compile a list of requirements it would like to put on the other group “to get its act together.”

The CEO also indicated she will convene and chair a meeting between the two departments. In this meeting she would like each department to present its two deliverables (world view of the other department & and the requirements to be put on it) and listen carefully to reflections and reactions from the other department. She expects the meeting will be the first step toward a mutual agreement between the two departments how to speed up overall service delivery.


[i] “Information Technology Infrastructure library – a set of concepts and practices for Information Technology Services Management (ITSM), Information Technology (IT) development and IT operations” [Wikipedia].

[ii] I am indebted to Patrick DeBois for suggesting this title.

© Copyright 2010 Israel Gat

Advertisements

The Success of the Success Tour

leave a comment »

We started the 2009 Rally Agile Success Tour (AST) Series in March in Denver, CO; we just concluded it in London, UK. In between the AST “train” stopped at:

All in all we hosted about 1,000 participants in these cities. More than 40 panelists shared Agile experiences with their local colleagues. Some 200 meetings were held with various participants in conjunction with the events. Obviously, I cannot write here about the level of business generated by the success tour, but none of my Rally colleagues complained so far…

The breadth and depth of topics that were covered is mind-boggling. Here are a few of the most intriguing ones:

The success tour proved successful to a degree that actually perplexed me for quite some time. I had certainly expected a strong series of events from the outset and could point out to various things we were doing right along the way. Yet, the very simple ‘secret sauce’ that made the event series so remarkable eluded me until I collected my thoughts for writing this post:

The Agile Success Tour proved phenomenally successful because the Rally team is so much like the customers and prospects that participate in the events, license the Rally software and work hand-in-hand with Rally coaches.

A few words of explanation for what might seem on the surface like a somewhat banal statement. The various members of the Rally team – sales reps, coaches, technical account managers, marketing professionals and execs – resonated with participants in the events due to exceptionally high level of congruence in values, thinking and practices. If Ryan were the CTO of eBay he would probably have licensed Rally software; Jean would have re-architected the flow of eBay processes; Zach would have integrated the ALM tools eBay uses. As for Lauren, she would have single-handedly created a world-wide marketing events organization for eBay.

The power of being like your own customers is magnetic. Digital Equipment Corporation was immensely successful selling minicomputers to engineers like their own engineers in the 60’s and 70’s. Sun Microsystems rode the early Internet wave as their product designers were carbon copy of the folks who roamed the World Wide Web. Apple triumphed with the iPod because just about every Apple employee would have murdered for such a cool device. Nothing beats the intuitive understanding that comes with designing, marketing and selling the kind of product you will buy, play with and use yourself.

After the Santa Clara event, Forrester’s Tom Grant told me the following about Rally:

What a smart company – everyone gets it!

Though a slightly different perspective than mine, Tom had actually identified the outcome of the company-customer congruence I am highlighting in this post. Everyone at Rally gets it due to natural identification with his/her customers. Contexts and experiences of customers are exceptionally well understood and often replicated in Rally’s Boulder, CO headquarters and its various branch offices.

Fundamentally, the success of the success tour reflects the affinity between Rally and its clientele.