Posts Tagged ‘Hyper-Segmentation’
I will be presenting on the Agile 2.0 subject in the forthcoming Cutter Summit. The premise of my presentation is that markets nowadays are vastly different from those we used to compete in ten years ago. The changes in the markets pose new challenges to software methods. Insofar as Agile methods are concerned, we are starting to see a new generation methods. I perceive these methods as Agile 2.0.
Here is the abstract of my presentation:
Agile, the software method that was conceived as a way to cope with change, is itself dramatically changing. What we are now witnessing is the emergence of Agile 2.0.
Three rapidly converging trends are driving the emergence of Agile 2.0:
- Markets are becoming hyper-segmented;
- Markets are also becoming fleetingly transient; and
- The value chains that serve the markets are dramatically different from yesterday’s value chains.
Traditionally, the Agile movement responded to change by “merging” two strands – development and testing – at the team level. Agile 2.0 extends this single-level approach by simultaneously applying Agile principles at three tiers:
- The tier at which development, testing and operations merge
- The tier at which strategy and delivery merge
- The tier at which problem and solution merge
Agile 2.0 addresses the key challenge posed by “change is changing”: how to solve a problem when it is not understood well enough to produce a viable solution. Rapidly interlinked iterations at all three levels make it possible to substitute learning for planning. It’s through tight feedback loops in and amongst the three levels that the pace of learning accelerates to match the speed of change.
In this presentation, Cutter Fellow and Director of Cutter’s Agile practice, Israel Gat, will divulge the details you need to know about how to implement Agile 2.0 in your organization/company. You’ll get a blueprint for assessing and responding to the new realities of the competitive environment — without compromising the tried and true Agile tenets.
Readers of both the Cutter Blog and The Agile Executive are probably familiar with my my view that Agile nowadays is deployed in a new context. The Agile roll-out is at the very heart of the confluence of major changes in markets, value chains and technological capabilities. Markets are tilting toward hyper-segmentation; value chains are being populated with prosumers; and, technological capabilities are becoming a problem of choosing, not of choice. Hence, the real starting point for the Agile roll-out, indicated by the you are here marker in Figure 1, is comprehending the implications of the merging of these three trends in the context of the client’s business.
Figure 1: A New Context for Agile
DZone has just published an interview with me on the subject. Click here for details, including a discussion of the nature and power of ‘Super-Fresh’ Code in the new context.
To succeed with innovation, you need to simultaneously address all three aspects:
- Affordable experimentation through the Agile process.
- Empowerment of (self sufficient) local teams.
- Let go of the hierarchical control concentrated in corporate headquarters.